Sales Leads are the Life Blood of any Business
No matter what business you happen to be in there is a high chance that it thrives and grows not only on existing customers but new customers also.
The problem most companies face is how do they find those new customers. Traditionally advertising and PR have been used. The problem most business decision makers face with their marketing is that they know that at least half of their advertising and marketing is working they just do not know which half.
By taking a proactive approach to lead generation with the focus on traceable results you can take more control over your marketing spend and the results it delivers.
In this document we will consider three routes to lead generation:
Telemarketing
With telemarketing you are going direct to the industry decision maker presenting your case, checking the relevance and generating interest. Within one or two calls you could get your product or service noticed and in front of the people that matter.
Often seen in a bad light telemarketing can actually be a very effective way of generating sales leads for your business especially in the Business-to-Business markets. With good data and the right person on the phone telemarketing can get you in front of industry decision makers (click here to read more)
Email Marketing
Fast and almost free email marketing can be a great way to get your message across. If combined with a telemarketing campaign this can bring fantastic returns on investment.
There are though some definite do’s and don’ts with email marketing (click here to read more)
Internet Marketing
Both of the above are excellent examples of push marketing where you as a company would be pushing your product or services towards the client, albeit very gently. Internet marketing is the exact opposite and is known as pull marketing because you are attracting, or pulling, the client to you. (click here to read more)
In conclusion
All of the above are excellent marketing techniques that can bring fantastic returns. If you were to combine all three then you would have a well rounded lead generation stream. Telemarketing to back up email marketing, email marketing from web marketing data and telephone support to follow up on website enquiries.
The important factor for any type of marketing or advertising is that it brings in sales leads and return on investment. No matter what approach you take to market you need to make sure you can trace the rate of response from your marketing activity.
If you are considering telemarketing, email marketing or internet marketing then please do not hesitate to give CBSL Group a call.
Special Offer – Free Telemarketing Trial
Ok here is our call to action!! If you are considering outsourcing some telemarketing, have a data cleaning or market research project then give Sam O’Prey at CBSL a call today.
We are currently offering new and existing clients a FREE 1 day trial of our telemarketing services.
If you have a project in the B2B market place that you are considering using telemarketing to achieve the best results possible then please give us a call today to arrange a free one day trial.
